Practical guides for UAE business owners
Clear, honest answers on SEO, advertising, websites and software — written for business owners, not for search engines.
Tooba Web publishes practical guides on SEO, Google Ads, Meta ads, AI search, websites and custom software for business owners in Dubai and the wider UAE. Each guide answers one question directly, lists its sources, and avoids promises about rankings or results.
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Custom software is built in stages, and each stage produces something you can review.
6 min readGuidesA Guide to Being Cited by AI Search (ChatGPT, Google AI Overviews, Perplexity)Generative engine optimisation, or GEO, is the work of making your pages easy for AI search tools to find, understand and cite.
5 min readGuidesHow to Plan a Google Ads Budget Without GuessingA Google Ads budget is easier to defend when it is worked out backwards from what a customer is worth to you.
6 min readGuidesWhy Does Google Ads Get Clicks but No Conversions?Clicks with no enquiries have two possible explanations: the leads are happening but not being recorded, or the visitors are the wrong…
5 min readGuidesHow to Choose a Web Design Company in DubaiChoosing a web design company is mostly about checking evidence and getting promises in writing.
6 min readGuidesHow to Choose an SEO Agency in the UAEChoosing an SEO provider is hard because the work is mostly invisible at first and results take time.
5 min readGuidesLocal SEO for UAE Businesses: What Works and What the Rules AllowLocal SEO helps a business with a real UAE location appear when nearby customers search.
5 min readGuidesHow Meta Ads Generate Enquiries for UAE BusinessesMeta ads put your offer in front of people who were not searching for it, which makes the creative, the audience and the speed of your…
5 min readGuidesTechnical SEO Checklist for a Business WebsiteTechnical SEO is the groundwork that lets search engines reach, understand and show your pages.
5 min readGuidesWhat Affects the Cost of a Corporate Website in the UAE?Two quotes for a corporate website can differ widely because the projects behind them are different.
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