Google Ads Management for UAE Businesses

Account structure that stays readable

A tidy account is easier to improve. We usually separate campaigns by service or product line and by language, and split ad groups by intent so each ad matches the search that triggered it.

• One campaign per main service, not one for everything.
• Separate English and Arabic campaigns, so budgets and results are visible.
• Negative keywords from day one, to keep out searches such as jobs, free or DIY.
• Ad text that repeats what the searcher asked for and states one clear next step.
• Brand and generic searches kept apart, because they behave very differently.

Keyword intent in English and Arabic

Someone typing a service name plus a city is usually close to choosing a provider. Someone searching how a process works is earlier in the journey. We group keywords by that intent and give the closer ones most of the attention.

Arabic searchers do not use direct translations of English phrases. Spelling varies, and some people write Arabic words in Latin letters. We research each language separately and review the search terms report regularly to add what works and exclude what does not.

Location targeting across the emirates

The UAE is not one market. Dubai, Abu Dhabi, Sharjah and the northern emirates differ in audience and competition, and a service area may be only part of the country. We set targeting by emirate, or by areas within one, and check the location setting that decides whether you reach people in a place or people showing interest in it. For businesses with an on-site visit or a shop, we keep the radius to where you can serve.

Conversion tracking: calls and WhatsApp clicks

Many UAE customers prefer to call or message. A form-only tracking setup misses most of that, so we measure:

• Clicks on the call button on mobile.
• Clicks on WhatsApp links and buttons.
• Any form submissions, if your site has them.
• Call extensions in the ads, where suitable.

A click is not a sale, so we ask you to tell us which enquiries became customers. That helps us judge which campaigns deserve more budget.

Budget approach

Your ad spend is paid to Google and is separate from our fee. We do not name amounts here. A sensible start is a budget that gives enough clicks to learn from, concentrated on the services with the clearest demand, and then adjusted by results. We do not add spend because a month was quiet, nor hide poor results behind busy-looking numbers.

Before launch we agree what a good enquiry looks like for you, for example a call longer than a minute or a WhatsApp message asking about a specific service. That keeps the focus on useful leads instead of cheap clicks.

Landing pages

Ads send people to a page, and a weak page wastes the click. A good landing page matches the ad, loads quickly on a phone, shows what you offer and has a visible call or WhatsApp button. We can build or adjust these pages as part of a website project. Common faults we look for are slow mobile loading, a headline that does not match the ad, buried contact details and a long page with no clear action.

Reporting

You receive a monthly report in plain language: spend, clicks, conversions by type, the search terms that produced them, what we changed and what we plan next. You also have direct access to your own account.

What we do remotely

We are based in Istanbul, one hour behind the UAE, with no office in the country. We agree goals on WhatsApp or a video call, request access to your Google Ads account and review drafts with you before launch. Regulated sectors such as healthcare and real estate may need approvals before advertising, so please check with the relevant authority.