Services for businesses in Dubai and the UAE
Tooba Web covers the website and the marketing around it. Here is what each service does, when it is worth buying and when it is not.
Tooba Web provides custom business websites, SEO, AI-search (GEO) optimisation, Google Ads, Meta ads, ChatGPT ads, custom software, hosting and SSL, and website maintenance for businesses in Dubai and the UAE. All work is delivered remotely from Istanbul. We do not build online shops or mobile apps.
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Tooba Web designs custom business websites for companies in Dubai and the wider UAE: English and Arabic, mobile-first…
Web developmentDevelopment is where a design becomes a working site. This guide covers the choices that matter to a business owner…
SEOTooba Web provides technical SEO, on-page SEO, content and AI-search optimisation for UAE companies.
Google AdsWe build, run and report on Google Ads accounts for businesses selling in Dubai, the other emirates and the wider Gulf.
Custom softwareTooba Web designs and builds web applications, dashboards, internal tools and integrations for businesses in the UAE…
AI search (GEO)GEO means preparing your pages so AI assistants and AI summaries can find, understand and quote them correctly.
Meta adsTooba Web sets up, runs and reports on Facebook and Instagram campaigns for businesses selling in the UAE.
ChatGPT adsAdvertising inside ChatGPT is a new channel, and details change often.
Hosting & securityHosting, HTTPS, DNS and backups are the foundation under every website.
MaintenanceA website needs care after launch. Tooba Web keeps it updated, backed up and monitored, and handles your change…
What does each Tooba Web service do?
Each service below solves a different problem, and most businesses need only two or three of them at a time. The links lead to a full page for each one.
Websites
Web design means a site designed from scratch for your business, mobile-first, in English and, where needed, Arabic. Website development is the build behind it: speed, structure, forms and the technical base search engines read. We do not use ready-made templates, and we do not build online shops.
Being found in search
SEO fixes how Google reads your site and improves the pages that should attract enquiries. AI-search optimisation, or GEO, shapes those same pages so assistants such as ChatGPT or Perplexity can quote them accurately. Neither can be promised to produce a ranking or a mention.
Paid advertising
Google Ads management puts you in front of people searching right now. Meta ads management reaches people on Facebook and Instagram who were not searching but may be interested. ChatGPT ads management covers a new channel that is still changing. Ad spend is paid to the platform, and results depend on your offer, market and competition.
Software
Custom software covers web applications, dashboards and internal tools built around how your company works. It makes sense when spreadsheets and off-the-shelf tools have stopped fitting.
Keeping the site running
Hosting, SSL and security set up the place where your site lives and protect it. Website maintenance keeps it updated, backed up and monitored after launch.
Which service solves which problem?
The right service depends on the problem you can see today. This table matches common problems to the service that addresses them.
| Your problem | Service to consider | What it does not do |
|---|---|---|
| No website, or one that looks dated and works badly on phones | Web design | Bring visitors by itself |
| The site exists but Google barely shows it | SEO | Guarantee a position or a date |
| You want AI assistants to describe your business correctly | GEO | Buy a place in AI answers |
| You need enquiries soon, from people searching for your service | Google Ads | Fix a weak landing page |
| You want to reach people by interest, location or past visits | Meta ads | Replace search demand |
| You want to test advertising inside ChatGPT | ChatGPT ads | Offer fixed formats or availability |
| Staff lose time on manual processes | Custom software | Make a poor process good |
| The site is slow, unsafe or the certificate warning appears | Hosting and SSL | Promise permanent uptime |
| Nobody updates the site and plugins are out of date | Maintenance | Cover new projects or redesigns |
Where should a business start?
Most businesses should start with the website itself, because every other service sends people to it. If the site is sound, add one channel at a time and measure it before adding another.
- Make sure the site explains your offer and offers a visible WhatsApp or phone route.
- Fix the technical base so pages can be indexed and open quickly on mobile.
- Choose one traffic source: search work if you can wait, paid ads if you need to test demand sooner.
- Keep the site hosted, backed up and updated.
Skipping the first two steps is the most common reason advertising and SEO spend disappoints, because visitors arrive at a page that does not answer their question or load properly.
What does Tooba Web not offer?
Tooba Web does not build online shops, mobile apps or cloud-infrastructure projects such as Kubernetes. We would rather say so now than take a project we cannot do well. Local SEO is offered only for businesses that have a real local presence of their own.
We are also not based in the UAE. We have no office, staff, address or Google Business Profile there, so we do not offer services that depend on a physical UAE location from our side.
How does working with Tooba Web run in practice?
Tooba Web works remotely from Istanbul through WhatsApp on +90 216 393 10 07. Istanbul is on UTC+3 and the UAE on UTC+4, so the difference is one hour and neither country changes its clocks.
We agree the scope in writing before work starts. Payment is by invoice and bank transfer, with IBAN and SWIFT details agreed on WhatsApp. If you are unsure which service you need, contact us with a short description of the business and the problem. For examples of design styles, browse the sample design gallery, which shows fictional designs, not client work.
Frequently asked questions
Can I buy only one service?
Yes. Each service is scoped separately, so you can buy web design without SEO, or ads without a new website. We will tell you if a service would work badly without another, for example advertising that sends visitors to a page that cannot convert them. The decision stays with you.
Do you work with businesses outside Dubai?
Yes. Everything is delivered remotely from Istanbul, so businesses elsewhere in the UAE and the wider Gulf can work with us on the same terms. Services tied to a physical location, such as local SEO, depend on the client having a real local presence of their own.
Do you build online shops or mobile apps?
No. Tooba Web builds business websites, web applications and dashboards, but not e-commerce stores, mobile apps or cloud-infrastructure projects. If you ask for one of these, we will say so and, where we can, suggest what to look for in a specialist instead of taking the job.
How is work managed and paid for?
Work is discussed on WhatsApp, with scope agreed in writing before it begins. We invoice, and you pay by bank transfer using the IBAN and SWIFT details we agree with you. Advertising budgets are separate and are paid directly by you to the ad platform.
Can you guarantee rankings, leads or sales?
No, and nobody honest can. Search engines, ad auctions and AI assistants are controlled by their owners, and results depend on your market and offer. We promise defined work, clear reporting and honest advice, not a particular ranking, number of enquiries or return.
Related pages
See a sample design for your own business
Browse fictional sample designs from hundreds of industries. Cannot see your type of business? Tell us what you do on WhatsApp and we will prepare a free sample design for you, with no obligation.
