Websites for companies in Dubai Production City

What is Dubai Production City, and what was IMPZ?

Dubai Production City is a free zone and freehold area in Dubai, formerly known as the International Media Production Zone, or IMPZ. Its own website says it was created in 2003 as an ecosystem for media production, printing, publishing and packaging, and its footer describes it as a member of TECOM Group. Wikipedia places it in Me'aisem 1.

According to Wikipedia, the zone spreads over 43,000,000 square feet on Sheikh Mohammad Bin Zayed Road, near Dubai Sports City, Jumeirah Golf Estates and Jumeirah Village. A property portal's area guide is titled "Area Overview: Dubai Production City (IMPZ)", so the older name is still in circulation.

Which kinds of business does the zone host?

The zone's own pages describe media production, printing, publishing, packaging and light industry, alongside business, retail and residential options. TECOM's district page calls Dubai Production City a hub for the region's light industries and mentions showrooms, storage and logistics space. The zone's site names these offerings:

• Media production, printing, publishing and packaging companies
• Multipurpose light industrial units
• Warehouses and storage units
• Retail and residential options in the same community

We found no verified count of companies by sector, so we give none. The zone's operator can supply current figures.

Who licenses a Production City company?

Companies licensed inside the zone fall under free zone rules, and Wikipedia says the Dubai Development Authority issues licences for several free zone parks, Dubai Production City among them. The Dubai government's free zone page names Dubai Production City (DPC) among the emirate's free zones, and its business set-up page says each zone has its own rules and regulatory authorities.

Under Executive Council Resolution No. (11) of 2025, the Department of Economy and Tourism can permit a free zone establishment to operate elsewhere in Dubai for specific activities. An address in the zone does not by itself show which licence a business holds, so a website should state only what the licence allows. Confirm the wording with the authority or a lawyer.

How should a Production City website handle the two names?

It should lead with Dubai Production City and mention IMPZ once, in plain text, so that people using either name reach the right company. We have no verified data on how often people search for each name, so the safe approach is to cover both and let your own enquiry records show which one customers use.

What do printers, packaging firms and studios need from a site?

They need pages that behave like a specification sheet: what you produce, in which materials or formats, and how a buyer asks for a quote. Visitors to a printer's or packager's site are often comparing several suppliers, so list capabilities, accepted artwork formats and lead times only where you can stand behind them. A media producer needs the opposite emphasis, with a showreel and credits first, as we describe on the Dubai Studio City page.

The quote form should ask for quantities, deadlines and files, and pass each message to WhatsApp as well as email. Because the zone also offers retail and residential options, say clearly whether customers may visit your unit or only come by appointment.

How does remote work from Istanbul suit a Production City company?

It suits suppliers who already work from files and samples, because layout, build and search setup all happen online and nobody needs to enter the unit. Tuba Yazılım, the Istanbul company behind Tooba Web, has no office, staff, address or Google Business Profile in the UAE, and no link with TECOM or any company in the zone.

Send product photographs, specification sheets and licence details on WhatsApp (+90 216 393 10 07) and we turn them into pages. Video calls fit the one-hour gap between Istanbul and the UAE, drafts arrive as private links, and revision rounds are agreed before work starts. For suppliers seeking new buyers we also run SEO and Google Ads management.